Tuesday, 16 April 2013

The paan-wala knows best!

It's amazing how whatever management grads learn sitting in the classroom is practiced day in and day out by the people selling vegetables and sutta on footpaths.

I was having a juice at a corner shop and the dressing of the shop made me wonder how they go about their business. Sustainability is such a big factor there. Thin margins, cutting-edge competition and the desperation to sell your product due to its life cycle. 

The shop is dressed in such a way that MBA grads take millions of classes to understand. Products are displayed for activation and of course, for letting the people know it's there. The shops are in a congested area, taking help from the competition and supporting products.The shelf spaces well occupied, the margins well taken care of, the finances being managed carefully.

It's amazing how much we can learn and understand just by understanding a corner shop's model of working. Well, classes are necessary, I believe. They make us understand how to look at things and understand them. Going in the field gives us a practical, hands-on experience of what is being done.

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