Thursday, 28 February 2013

To whom to sell??

The market is full of choices. You go to buy a TV and you end up buying a 5.1 along with it. So how does a marketeer decide who to tap and what products to sell him?? The scenario has changed from 'everything that is supplied can be sold' to 'everything that can be supplied to the right buyer can be sold'.
You need to make solutions and not products. The the solution should not be for everyone.. It can not be for everyone. Tap the right crowd, the right tribe and sell your solution.

Tuesday, 26 February 2013

How much time do you have?

One fine day we think we have enormous time in our hands and the next day, the deadline is on your head.
We think the rise of IT has reduced the time we spent on a particular job. But are we really utilizing the time it has given us?? The time flies. Dawn to dusk is no more a 24 hour concept. Why? Is technology able to really increase our productivity or is it just taking over the 'manual' era without improving much on it??

Monday, 25 February 2013

Why businesses fail?

While going through several management articles, books and blogs of eminent business-men, 'strategy' seems such a small word. It's so darn easy.. isn't it?

Align your goals to the organizational vision and eureka! You get a sustainable business. Make your customers happy ( delight seems a better word), market and deliver what he wants and you get a loyal customer base (as if it is really a thing but.. later!).

Then why do businesses fail? I wonder why 95% of the start ups are unable to make it big? I wonder what does lean mean to companies which implement it wrongly? I wonder whether Utopia is the only place where these concepts are applicable?