The market is full of choices. You go to buy a TV and you end up buying a 5.1 along with it. So how does a marketeer decide who to tap and what products to sell him?? The scenario has changed from 'everything that is supplied can be sold' to 'everything that can be supplied to the right buyer can be sold'.
You need to make solutions and not products. The the solution should not be for everyone.. It can not be for everyone. Tap the right crowd, the right tribe and sell your solution.
Thursday 28 February 2013
To whom to sell??
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