While going through several management articles, books and blogs of eminent business-men, 'strategy' seems such a small word. It's so darn easy.. isn't it?
Align your goals to the organizational vision and eureka! You get a sustainable business. Make your customers happy ( delight seems a better word), market and deliver what he wants and you get a loyal customer base (as if it is really a thing but.. later!).
Then why do businesses fail? I wonder why 95% of the start ups are unable to make it big? I wonder what does lean mean to companies which implement it wrongly? I wonder whether Utopia is the only place where these concepts are applicable?