Friday, 19 April 2013

A moment to cherish, a time to remember.

The first time you got selected somewhere, the first time you kissed her, the 'only' time your teachers praised you are the times you remember, we like to remember and cherish.

Many marketing greats have identified the importance of 'storytelling'. There are products which are absolutely not a necessity. We can definitely live without them, but still we need them. And not just need them, they have become an integral part of our lifestyle. There are products, which, by connecting with the lives of people, make us believe that they are worth buying.

That's the power of storytelling. A logo tells a story, an ad tells a story, we often tell stories and make analogies to make some theoretical concepts clear to our peers.

Food and beverages companies have made a market just by telling stories. Companies are doing this more often now (seen the latest Godrej ad?). And why not? It works. It has worked for so many companies, so many times.

The empirical evidences clearly state that storytelling has become a necessity now.

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