SEX!
Now that we have got your attention, here’s our product.
The above lines are from a print advertisement from a certain
company. Is it too out there? Is it too bold? Or is it just plain and simple
weird?
Whatever people might call it, the line grabs attention. Sex
and humor are considered to be the best forms to attract customers towards a
product through advertisements and has become a thumb-rule in recent times.
An analogy can be derived through this in video marketing as
well. Video marketing is often considered as the best form of showing your
product to the end-consumer and thus increasing website traffic and lead
generation. Some research show that lead generation can be increased through
video marketing by as much as 70% if you have the right content, right medium
and just the ‘coolest’ video.
So how do you make your video interesting? Well, here are a
few points that can get you started:
1.
Have
a simple idea: The video should convey a very simple idea. Don’t try to mix several
concepts in a single video. A video should convey a single message and that’s
about it.
2. Story-telling:
A story is what engages your audience. Keep the flow of your video smooth and
in a certain direction, leading somewhere. Dis organised content or graphics may
give hazardous results.
3. High
Production values: Even though your idea is beautiful, engagement of the target
audience will not happen unless the video is good on aesthetics. High quality
video, shot by a professional and properly edited and designed, will inevitably
get more attention than a simple-dull video.
4. Disruptions:
Lastly, a few disruptions in certain videos may create interest in the
customers’ minds. Be cautious of when and where to use them. You don’t want to
change the mood of the audience through it, you want to make the video
compelling. A disruption in graphics, music etc. in a power packed action video
seems interesting but the same may cause bad results when used with an
emotional message.
This must be enough to get someone started. Let’s make some
videos now!
